eCommerce brands have an enormous challenge of meeting monthly sales quotas, marketing their products, and shipping them all over the world. What’s more, is that they also have to pay special attention to the packaging.
Standard packaging has its place, but custom packaging provides essential benefits to eCommerce brands. However, choosing custom packaging is not as simple as it looks. There are many factors involved in selecting the right packaging for your business.
To make an ideal selection for your business, here are some effective ways to shortlist custom packaging types for your use.
Keep It Simple
Custom packaging doesn’t have to be complex and multi-layered. Instead, strive to keep your packaging simple in terms of design. Remember – no one is going to value the box their item is shipped in.
They’re most interested in receiving the product they’ve paid for. Therefore, don’t put too much stock in designing your custom packaging. Instead, you can decorate the package’s interior to surprise your customer and give them something to look forward to while opening their gift.
If you can replicate the experience of opening a birthday gift when a customer receives their package, you’ll not only impress them, but you’ll keep them coming back to your store for more.
Know the Different Types of Custom Packaging
Not all custom packaging is created equally. Some products are best suited for wood pallets and others are ideal for plastic bags. To get a better understanding of how you should package your products, here are the different types of custom packaging:
- Returnable Racks – This packaging is commonly used to contain large and awkward products, as an alternative to wood pallets.
- Plastic Corrugated and Dunnage – This type of packaging is ideal for food products. This packaging provides stability, durability, and strength.
- Printed and Sized Films and Bags – This is the standard packaging type that can contain small and solid products that don’t break easily.
- Wood Crates, Pallets, etc – This study type of packaging mostly contains large products and can be easily customized.
If you sell a wide variety of different products, then you should consider learning more about these packaging types. To learn more about our custom packing solutions, click here for more information.
Make Sure to Use Inserts
Bubble wrap and foam are two of the most common inserts that are included in standard packages. For custom packaging, you should always implement the use of inserts to not only protect your products but also provide a wow factor.
For example, you can customize your inserts to appeal to an audience that expects a gift. If your audience has purchased a new cell phone, a pair of shoes, or another valuable item, make them feel special.
Don’t just count on them providing you with their loyalty after a purchase. Surprise them by including colorful and vibrant inserts that show them that you appreciate their purchase and want them to become a repeat customer.
Improve Your Branding
Custom packaging presents a golden opportunity for you to showcase your brand. However, the most important takeaway here is to be subtle. Take a look at one of the most recognized custom packages in the world:
Amazon is one of the most profitable companies in the world, yet they never felt the need to make their packages look extravagant. Their packages are simple and include a trademark smile and logo.
This is a proven format you can utilize for your custom packaging. It’s also a great tactic for distinguishing your packages from your competitors.
Remember That Size Matters
Custom packaging gives you the chance to be creative, but you shouldn’t go overboard with selecting a package that won’t fit in your customer’s mailbox. Ideally, your packaging should still be economical.
Therefore, you should create your custom packaging in four different sizes. That way, you can accommodate customers who have mailboxes and those who don’t. Size matters when it comes to custom packaging.
Try leveraging more convenient packaging styles instead of shipping tiny, bulky, and awkward packages to your customers.
Know Your Audience
One of the most important aspects of choosing custom packaging is knowing who your audience is and what will appeal to them. Perform market research on who your customers are and develop a brand persona.
A brand persona is essentially your ideal customer. The reason why this matters is that you shouldn’t ship colorful packaging to a person who ordered a toilet. They’re going to think that the package should be on a toy aisle and it doesn’t set a good first impression.
By understanding your audience on a granular level, you can better create custom packaging that speaks to them.
Don’t Overdo It
Toy companies famously employ the use of accessible custom packaging. Why? Their main market is excitable children. If their packages are difficult to open, their customers will become too frustrated to shop with them again.
Ironically, this is the same for all audiences. While you may want to get creative with your custom packaging, it doesn’t help by going overboard and creating multiple layers and inserts that hinder your customers from receiving their shipment.
Learn More About Our Custom Packaging Solutions Today!
Are you convinced and want to purchase custom packaging solutions for your business? If so, click here to talk to our sales team about requesting custom packaging.
Frequently Asked Questions (FAQs)
Do you have any questions about custom packaging? If so, please refer to these FAQs below.
When is wood packaging best?
- Wood packaging is cost-effective, simple to assemble, and easily crafted to meet a wide variety of different shapes. It’s suitable for larger products that are difficult to carry.
When is plastic packaging best?
- Plastic packaging can contain both fragile and sturdy objects. It’s even most cost-effective than wood packaging.
How do I design custom branded packaging?
- Partnering with a packaging company is the best way to design your packages exactly the way you want them. Advanced Packaging Solution allows brands to achieve their dream packaging design.